A brilliant commercial from Wieden + Kennedy for Lurpak Lightest directed by Dougal Wilson. Narrated by Rutger Hauer with the tagline “we are cooking up a rainbow today”, it transforms your everyday ingredients into a mouth-watering experience where rainbow colours are the main thread.
Audi: Brand Film 2012
Agency : Kempertrautmann
Director : Christopher Hewitt (Markenfilm)
Music : ‘Modern Drift’ – Efterklang (Sizzer Amsterdam)
Music supervision : Sander van Maarschalkerweerd, Michiel Marsman – via
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Steve Jobs and Apple: 1944
A promotional film produced by Apple in 1984 featuring, among other thing, Steve Jobs as Franklin Delano Roosevelt has been posted by NetworkWorld. Bits and pieces of the video have surfaced before, but this is the first time we know that the full video has been posted to the Internet.
The video was made for a meeting of Apple’s international sales force to get them pumped up. It plays on Apple’s 1984 commercial, saying that 1984 will be like…1944.
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New Honda commercial “We’ll Never Lose” features a fleet of over 20 old models
Description spoon&tamago
A fleet of over 20 old vehicles make a comeback in 1 single camera pan. Titled “We’ll Never Lose,” the 60-second spot first aired on April 2nd.
Narration (translated by Spoon & Tamago):
If you try hard enough, your efforts will be rewarded.
If you wait long enough, your dreams will come true.
That’s an illusion.Usually your efforts aren’t rewarded.
Usually the hero doesn’t win.
Usually your dreams don’t come true.These are all everyday-realities of our world.
But, so what?
That’s where you start.If you try something new, you’ll undoubtedly screw up.
You’ll get annoyed.
But that’s why – instead of sleeping and eating – you do it over and over again.Now…it’s time to better than who you were yesterday.
It’s time to be better than what Honda was yesterday.
It’s an honest, hopeful message that extends beyond Honda, to all the hardships that have befallen Japan. Check out the making-of video below, which is also pretty great.
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Beer with Frozen Foam
Japanese beer brewer Kirin came up with this idea to keep your ice-cold brew stay cold longer: beer with frozen foam. The foam is very cold at -5 degrees celcius, which, according to Kirin, can help keep the beer below it ice-cold for roughly thirty minutes. Good idea?
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Wes Anderson for Hyundai
Description trendland
Keep your eyes peeled for these super rad Hyundai commercials directed by Wes Anderson and set to premier during The Oscars today. It is pretty amazing how Wes Anderson’s signature cinematic style can also have such a dynamic impact in just a minute and half or under. He really takes you on a journey into the past to tell a story of the present and even future, with titles like “Talk to My Car” and “Modern Life”.
Client: Hyundai
Product: Azera
Agency: Innocean Worldwide
Director: Wes Anderson
Senior Producer: Helen Erb
Creative Directors: Robert Prins, Max Godsil
Art Director, ‘Talk To My Car’: Tom Gibson
Copywriter, ‘Talk To My Car’ : Steve O’Brien
Art Director, ‘Modern Life’: Frauke Tiemann
Copywriter, ‘Modern Life’: Kevin Samuels
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Chinese New Year Commercial - Family Reunion Dinner
DEscription likecool
Warning: This Chinese New Year video might cause you to run for your hankie. From Bernas, a rice distribution company.
“Chinese New Year is always a time for reunion. Whatever differences we may have as a family, there’s always a way to overcome them. So let’s come together as one family during reunion dinner. After all, family is forever.” [ Youtube ]
Happy Chinese New Year!
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Syfy - Imagine Greater
Description fubiz
L’excellent studio Not To Scale a produit cette vidéo réussie pour la chaîne thématique Syfy réalisée par National Television. Conçue dans le cadre de la campagne “Imagine Greater”, cette création fourmillant de détails
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絵に描いたようなオアシス、ゴビ砂漠
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New work from Olly Moss.
