Nike Sportswear presents Crafted For Destruction X Zlatan Ibrahimović

Description zillamag

Nike is releasing a special edition of its Destroyer jacket in collaboration with Swedish soccer superstar Zlatan Ibrahimović. The jacket reproduces the tattoos of the AC Milan’s striker that are stitched in black over the jacket. ”He lets nothing and no one stand in the way of victory. Dreaded by opponents, loved by fans. Losing is never an option. Zlatan Ibrahimović is Crafted for Destruction”. Here is the promotional video

M8 Flight Event Water Projections by Jordan

Description zillamag

An excellent creative execution by Wieden + Kennedy in order to celebrate the launch of Carmelo Anthony’s Jordan Melo M8 basketball shoes. The goal was to showcase Melo’s explosive game during the event on the Pier 54 at the Hudson River Park, which resulted in an impressive 83 ft (25m) tall 3D water projection. 2,500 guests were surprised by the unannounced show while enjoying a live set of Hip Hop artist Nas. Absolutely amazing.

2011 Nike MAG: The Full Story

Sneaker enthusiasts and fans of the 1989 movie Back to the Future II had to wait almost 23 years for their Nike MAG to drop. After all the video and event hype, an extensive behind the scenes video is presented here. Several of the personalities involved in the whole project go on the record from both Nike and Back to the Future’s teams including Tinker Hatfield and Mark Parker. The Nike MAG has now obviously been made available for collectors through eBay but this video hopefully answers any questions many might have regarding the process behind the greatest shoes never made.

phibious:

Back to the Future 2011 Nike MAG being auctioned off on eBay

Description moneycontrol

Any sci-fi loving fan is most certainly going to remember the cult classic from back in the late ‘80s – Back to the Future Trilogy. They took time travel to a whole new level of Cool with Marty McFly and Doc Emmett Brown traversing the space time barrier having all sorts of zany adventures. Produced by the visionary Steven Spielberg, the second edition of the famous series showcased future technology that was nothing short of brilliant for its time. The movies created a global fan following and all kinds of memorabilia were released creating a franchise  the likes of Star Wars.

Speaking of the tech, other than the many many models of the DeLorean time machine apparel from the second movie especially Marty McFly’s Nike MAGs were a big hit. Although replicas of the shoes were available back then, Nike is officially releasing a version of the shoes calling them the Nike Air MAGs.

Nike’s official online statement calls these shoes the “greatest shoe never made” and there’s possibly no arguing with them there. The shoes are being released with a rather selfless ulterior motive attached, which is as Nike puts it - they’re here to help create a future without Parkinson’s disease. A mere 1500 pairs of the 2011 NIKE MAG will be auctioned on eBay with all net proceeds going directly to The Michael J. Fox Foundation. The auction will be held over a 10 day period and 150 pairs will be made available via eBay’s Fashion Vault. The auction is on as of now here . These shoes are designed to be a precise replica of the original from Back to the Future II. According to Nike - the aesthetic is an exact match, down to the contours, the glowing LED panel and the electroluminescent NIKE in the strap. The 2011 NIKE MAG illuminates with the pinch of the “ear” of the high top, glowing for five hours per charge.

The auto lacing kicks worn by Actor Michael J Fox in the second Installment of the Back to Future series will finally be out this month and while fans in India might not get a chance to buy them “off the shelf” hopefully Nike will be kind enough to provide us with some alternative.

VIDEO MCFLY’S CLOSET

phibious:

Nike+ Dynamic Run Paintings

Original description

For the launch of the Nike Free Run+ 2 City Pack series, YesYesNo was invited to develop software that would allow runners to create dynamic paintings with their feet using their Nike+ GPS run data. During the two day workshop at Nike headquarters, we invited the participants to record their runs and then using our custom software we imported the metrics from their run, to create visuals based on the speed, consistency and unique style of each person’s run.

Using the software the participants were able to play with the mapping and adjust the composition of their run which was then outputted as a high resolution print for them to take home. We also worked with the Innovation Lab at Nike to laser etch the runner’s name, the distance they ran and their run path onto a custom fabricated shoe box, which contained a pair of the ‘City Pack’ shoes from their city of origin.

The second part was a retail installation which visualized a year’s worth
of runs from the Nike+ website. We made custom software that played back
runs throughout three cities: New York, London and Tokyo. The runs showed
tens of thousands of peoples runs animating the city and bringing it to
life. You can see individual runs, as well as the collective energy of
all the urban runners.

Credits:
Produced in collaboration with DualForces.

YesYesNo Team: Zach Lieberman, Emily Gobeille and Theo Watson.

Software was made with openFrameworks v007b and uses Moka’s ofxTileSaver addon.

Project Page:
yesyesno.com/​nike-city-runs

Nike: Addiction

Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima
Art Director: Rodrigo Castellari
Copywriters: Eduardo Lima, Pedro Prado
Typography: Mario Niveo
Head of Art: João Linneu
Director: Jones+Tino

Nike vs. adidas detox challenge

http://www.greenpeace.org/detox The world needs more champions!

Nike: Before and After

Description adsoftheworld

Nike is to pay tribute to the soccer player Ronaldo on his farewell a friendly between Brazil’s national squad and Romania. Created by F/Nazca Saatchi & Saatchi, the clip Before and After depicts how the player split the world of football into two eras: before Ronaldo and after Ronaldo. In the 60”clip, we see the differentials of the Phenomenon, including his rapid-style play and technique, which influenced thousands of new players and fans alike, and gave Brazilian football unprecedented visibility. The airing accompanies the hashtag #prasemprefenomeno (phonemenaforever), created early this year when Ronaldo announced his retirement. The hashtag was a hit at the time, reaching first place in the Trend Topics Brasil within just hours, and topping the world Trend Topics minutes later, following the player’s official announcement.

Advertising Agency: F/Nazca Saatchi & Saatchi, Argentina

Nike: The Chosen

WATCH AS THE CHOSEN CREW GOES WHERE FEW HAVE GONE BEFORE.

nike.com/​chosen