Michelberger Booze Company

Description lovelypackage

Designed by Michelberger Hotel | Country: Germany

“The Michelberger Hotel is a hotel in Berlin which has a design studio inside as part of its business. The studio does all the design work for the hotel and for its many other projects. We’ve been in Creative Review and D&AD amongst others.

Brief: The Michelberger Hotel together with The Preussiche Spirituosen Manufaktur in Berlin, have partnered up to create a new brand – the Michelberger Booze Company.

For our first product, we have created a pair of herbal schnaps drinks based on two old, forgotten recipes. Michelberger 35% is a golden liquid, a herbal liquor, smooth, earthy and warming and Michelberger 45% is a herbal distillate, clear, airy and invigorating.

The drinks are a complimentary pair, so the designs are more or less a symmetrical reflection of one another. The brand lives in the world of old German fairytales and so one bottle is set in a forest and the other in the mountain so as to reflect the qualities of the respective drinks. A drink is like a mask, it lets you feel something else or even become someone else, and so the visual concept is based around two masks – a wolf in the forest and a bird in the mountains.”

Cervecería Sagrada

Description joseguizar

Lucha Libre is one of the most iconic symbols of Mexican popular culture, and has been exported as part of the country’s identity.

I created the concept, brand, and designed the identity and packaging for this premium Mexican craft beer.
The brand’s identity is inspired by the golden era of lucha in the 1950’s, when movie heroes were not Superman or the X Men, but El Santo and his wingmen, fighting creepy monsters on a silver ‘52 Alfa Romeo with surf music in the background.

The variety of styles are named after fictional characters also inspired by the 50’s lucha style; Black King (Imperial Stout), Blond Gomez (Lager) and The Vampire’s Son (Red Ale).

Qream Launch Party – Los Angeles

Pharrell partnered up with Diageo to create a new liqueur marketed to the ladies. Click HERE for more info and hit the jump for more pictures from the LA party were the ladies definitely came out for some fun. Next up, New York!

1800® Tequila Essential Artists – Series 3

Description lovelypackage

“Featuring original artwork by a variety of both established and up-an-coming artists, each of the six bottles is a unique interpretation of the masked heroes of lucha libre, or professional Mexican wrestling.

The 1800® Essential Artists collection is an opportunity to collaborate with and showcase the talents of urban artists in a unique mix of palette and palate. In recent years, tequila has emerged as the discerning drink du jour, appearing on many of the country’s premier cocktail menus and winning over the discriminating tastes of a younger, modern crowd with its clean flavor and unmistakable kick. Through the launch of Essential Artists, 1800® brings a contemporary, artistic edge to the tequila category.

“We’re excited to offer another round of Essential Artists bottles, as we received an overwhelmingly positive response to our first two campaigns,” said Elwyn Gladstone, VP of Marketing for Proximo. “Emerging artists can struggle for years before seeing their work recognized on a national scale, but the creative genius behind the submissions and the incredible demand from consumers has allowed us to expand this program and feature six more artists, on our way to showcasing 1,800 inspired submissions.”

Among those commissioned to design an 1800® collectible bottle are artists who’ve made marks as painters, toy designers, photographers, illustrators and animators; and each has been recognized as both influential and inventive within their genre. Located across the country and abroad, the six artists include Gary Baseman (Los Angeles), Tristan Eaton (New York), Tes One (Tampa), Yuko Shimizu (New York), Ray Smith (London) and Alex Hank (New York). Only 1,800 bottles of each design have been produced and will first be available in high-end liquor stores on May 5, 2011, corresponding with the 1800® launch event. As a celebration of both the artists and of Mexican culture, the launch event will include a wrestling ring—where Mexican wrestlers will duke it out for the tequila drinking crowd—and music from two of Mexico’s most audacious rock bands.”

Spray paint can cocktail shaker

Description likecool

The stainless steel Graffiti Cocktail Shaker, designed by William Kellogg, holds 14 ounces. 9” tall x 3” diameter. Built-in strainer. On sale here

Source   |   Price: $20   |   BUY

Student Work – Ivan Maximov

Description lovelypackage

Designed by Ivan Maximov | Country: Russia

“This is the packaging design and re branding for the Mug Pub. Mug is a big chain of football pubs based in Moscow. This pub brews its own beer. It is a new concept for take away beer. Beer is filled into paper cups and a special sticker is put on the top for each to identify the different beers. The new cup combines the form of the traditional beer pint with the sustainability of recyclable paper cups.”

Off.

Description lovelypackage

Designed by Julian Hrankov | Country: Germany

“Off. was developed as a concept buttermilk drink (with real vanilla) for Arla Foods.

Off. acts as a counterpart to the oversaturated market & philisophy of energy drinks/products. Instead of always pushing forward, Off. encourages the opposite, get offline, unplug. Take a little time off and recharge your batteries naturally, with the aid of Off.”

Champagne Extinguisher by diddo

Description originale

Champagne – Extinguisher. In may 2009 I was inspired the Jim Morrison quote: “I just want to get my kicks before the whole shit house goes up in flames.” (Dom Pierre Pérignon (c. 1638–14 September 1715) was a Benedictine monk who made important contributions to the production and quality of Champagne wine in an era when the region’s wines were predominantly still and red. Popular myths frequently, but erroneously, credit him with the invention of sparkling Champagne, which didn’t become the dominant style of Champagne until mid-19th century).

Credits & copyright Diddo

Osječko pivo

Description lovelypackage

Designed by Manasteriotti and Maric | Country: Croatia

“Osječko pivo (Osječko beer) asked us to design a winter holiday edition of their beer, packaged in small, 0.25l bottles.

We used a simple neck label design to make the bottle resemble a Santa Claus. The usual bottle label was printed in red color. This small intervention retained their identity while adding winter flair.

Osječko pivo is the first beer brewery in Croatia, founded in 1697.”

Made With Joy

Description lovelypackage

Designed by The House | Country: United Kingdom

“Made With Joy is a new kind of food and beverage company.  They have recently launched their new range of lassi drinks with the help of The House design and marketing agency.  The House helped choose the name, create the identity, produce the packaging and launch the new website.  The design is based on Indian colours, bling and patterns.  A bold design that is already proving a hit in the shops of London town.”

Blue Nectar No.1

Description lovelypackage

Designed by Blue Nectar Design | Country: United Kingdom

“Blue Nectar’s No. 1 is a limited edition ale designed by ourselves and brewed by one of our local brewery clients in the city of Derby, UK. The purpose of the ale was to produce a product that captures the essence of everything we do, creating compelling brands and putting them into beautiful packaging. The self initiated brief required us to create a design that stood out from the current offering that is seen within the UK ales market, whilst making what is often perceived as a rather old fashioned product more contemporary.

The core of Blue Nectar’s work is within the alcoholic drinks arena – making the production of a finely packaged limited edition ale an ideal platform to showcase our services. 300 bottles of Blue Nectar’s No. 1 were produced, each of them hand dipped in specially coloured wax, matching our brand colours. The medallion placed onto the neck compliments the surface texture of the wax cap very neatly. The digitally printed label onto GF Smith textured stock was blind embossed to create the contrast in surface finish.

Having recently exhibited at the Packaging Innovations Show in London we distributed the ale as a calling card to prospect clients. This worked to great effect and helped generate many quality leads.”

BIRDY JUICE

Description lovelypackage

Designed by Mats Ottdal | Country: Norway

An adorable packaging concept for fruit juice using the form of the standard juice carton to create wings and feet for bird characters.