A brilliant commercial from Wieden + Kennedy for Lurpak Lightest directed by Dougal Wilson. Narrated by Rutger Hauer with the tagline “we are cooking up a rainbow today”, it transforms your everyday ingredients into a mouth-watering experience where rainbow colours are the main thread.
New Honda commercial “We’ll Never Lose” features a fleet of over 20 old models
Description spoon&tamago
A fleet of over 20 old vehicles make a comeback in 1 single camera pan. Titled “We’ll Never Lose,” the 60-second spot first aired on April 2nd.
Narration (translated by Spoon & Tamago):
If you try hard enough, your efforts will be rewarded.
If you wait long enough, your dreams will come true.
That’s an illusion.Usually your efforts aren’t rewarded.
Usually the hero doesn’t win.
Usually your dreams don’t come true.These are all everyday-realities of our world.
But, so what?
That’s where you start.If you try something new, you’ll undoubtedly screw up.
You’ll get annoyed.
But that’s why – instead of sleeping and eating – you do it over and over again.Now…it’s time to better than who you were yesterday.
It’s time to be better than what Honda was yesterday.
It’s an honest, hopeful message that extends beyond Honda, to all the hardships that have befallen Japan. Check out the making-of video below, which is also pretty great.
Pin It
Wes Anderson for Hyundai
Description trendland
Keep your eyes peeled for these super rad Hyundai commercials directed by Wes Anderson and set to premier during The Oscars today. It is pretty amazing how Wes Anderson’s signature cinematic style can also have such a dynamic impact in just a minute and half or under. He really takes you on a journey into the past to tell a story of the present and even future, with titles like “Talk to My Car” and “Modern Life”.
Client: Hyundai
Product: Azera
Agency: Innocean Worldwide
Director: Wes Anderson
Senior Producer: Helen Erb
Creative Directors: Robert Prins, Max Godsil
Art Director, ‘Talk To My Car’: Tom Gibson
Copywriter, ‘Talk To My Car’ : Steve O’Brien
Art Director, ‘Modern Life’: Frauke Tiemann
Copywriter, ‘Modern Life’: Kevin Samuels
Pin It
Chinese New Year Commercial - Family Reunion Dinner
DEscription likecool
Warning: This Chinese New Year video might cause you to run for your hankie. From Bernas, a rice distribution company.
“Chinese New Year is always a time for reunion. Whatever differences we may have as a family, there’s always a way to overcome them. So let’s come together as one family during reunion dinner. After all, family is forever.” [ Youtube ]
Happy Chinese New Year!
Pin It
Syfy - Imagine Greater
Description fubiz
L’excellent studio Not To Scale a produit cette vidéo réussie pour la chaîne thématique Syfy réalisée par National Television. Conçue dans le cadre de la campagne “Imagine Greater”, cette création fourmillant de détails
Pin It
Bell Fibe TV Commercial by Leo Burnett
Description zillamag
A very nice commercial that started to air during the Toronto Film Festival in Canadian theaters for Bell‘s new IP-based television service FibeTV. The campaign was directed by Leo Burnett and the production is a work of Toronto-based studio Tendril. With words like “amazing”, “brilliant” and “awesome”, the expectations for visuals were set pretty high and the goal was to convey a true cinematic experience. It is a success indeed.
Pin It
New Quechua Ad – We All Need Warmth
French sporting goods company Decathlon launched a new TV campaign for its mountain sports brand Quechua with this beautiful commercial titled ‘We All Need Warmth’.
The video, shot in Slovenia, was made by agency Fred & Farid and directed by Herve de Crecy and Francois Alaux. Best part – when you watch the making of video, you realize no CGI was used.
shooting in Slovenia 2011 for QUECHUA by FRED & FARID
making of directed by STUDIO ORES (studio-ores.com)
musique by CHUT ON VOUS ECOUTE (chut-designsonore.com)
Pin It
likes
-
絵に描いたようなオアシス、ゴビ砂漠
-
New work from Olly Moss.
