An amazing promotional video from Absolut made in collaboration with electro band Swedish House Mafia. It is a multi-dimensional cocktail of experiences in a futuristic world where robotic greyhound races take place, with machines controlled by the members of the band. Find our how to create the Absolut Greyhound mix in the second video below.
Go All Day
A single-take, short film collaboration between Gatorade and The Berrics { theberrics.com } promoting Gatorade’s ‘Go All Day’ campaign. Starring professional skateboarder and Gatorade athlete Chaz Ortiz.
Production Company | The Berrics
Directors | Colin Kennedy & Steve Berra
Director of Photography | Patrice Cochet
Steadicam Operator | Ben Semanoff
Agency | The Berrics
Producer | Patrick Markey
Prod. Supervisor | Sasha Moore
Prod. Coordinator | Madalyn Scrivner
1st AD | Peter Maestry
2nd AD | Lisa France
Production Designer | Michael Hersey
Sound Design | Grind Music + Sound Inc.
VFX & Color | Ring of Fire
Score | Blue Foundation “Red Hook”
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Second story: vault of the secret coca-cola formula
Description designboom
the ‘vault of the second story’ experience presents the history behind coca cola’s secret formula
Composing twelve interactive installations and games, the ‘vault of the secret formula’ was created by US-based creative agency second story interactive studio, in collaboration with donna lawrence productions and gallagher & associates for coca-cola.
As visitors step through the huge vault door at the ‘world of coca-cola’ in atlanta, georgia (USA), they are transported into a tale about the most famous and mysterious trade secret in history—the secret formula of coca-cola. second story studio crafted a narrative experience to delight and surprise visitors and challenge their ideas about what is fiction and what is truth about the secret formula.
‘We conceived of media and design strategies flowing from the two aspects of the secret formula: the secrecy and mystery surrounding it, and the fun that comes from simply enjoying the product. this concept fueled the design and development of twelve media experiences that help deliver the visitor toward the exhibit’s cinematic climax.’
See and read more about particular exhibitions of the show below, and at the ‘vault of the secret formula’ web portal!
a security monitor on the wall shows a live feed of the room. as visitors turn the corner, they see themselves captured
as part of the security system. but this security monitor is not what it seems.
suddenly, a mysterious figure, the man in the hat, appears and physically manipulates the camera. as he does, live video
overlays change the image: now it’s thermal, now it’s pixelated. this effect is performed using live compositing of a real-time
video feed.
“security” images from previous homes of the secret formula are “revealed”
visitors stop to watch for the man in the hat
real-time video compositing creates mysterious effects
on a touchscreen in a pullout drawer, visitors can explore the various homes of coca-cola
when they open a drawer, visitors are surprised to find a screen in which they are immersed in a 3D digital world with a mysterious character.
this part of the exhibit, which is reminiscent of late-nineteenth-century pharmacies and soda fountains, contains shelves
with artifacts and dozens of wooden drawers that can be opened and explored to find vintage documents, bottles, and other ephemera.
to the surprise of visitors who open this drawer, however, they find a screen on another security monitor. they see themselves
from an unusual angle, directly overhead. their image is scanned, and then amazingly they are transformed into 3D computer data.
suddenly, the mysterious man in the hat, walks through the scene. when visitors turn around, he’s not really there!
this unit utilizes a microsoft kinect depth-sensing camera, which turns visitors into data point clouds and immerses them
into the security theme. this motif returns again and again in the exhibit, helping to create a consistent storyline.
the formula file videos are motion graphics pieces that tell stories of the secret formula
on the reactive shadow walls, microsoft kinects are used to create virtual shadows, which visitors use to reveal information
the bubble-izers use kinect depth-sensing cameras to transform visitors into bubbles
live footage - in this interactive game, visitors try to create the perfect coca-cola taste blend
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Heineken, Pecha Kucha and Cool Hunting
Description coolhunting
Gathering at a loft in New York CIty, CH’s very own Evan Orensten joined Mark Dytham of PechaKucha and Heineken’s Global Head of Design Mark van Iterson to sort through the 100 finalists from the Heineken Limited Edition Design Contest. Narrowing down the worthy competitors from 30,000 entries, they selected the three design pair finalists. Each pair represents a mix of designs that two individual designers created and came together to create one bottle that marries the two designs. The finalists represent six nationalities and professional backgrounds. The designs themselves reflect an interpretation of how people will connect in the next 140 years—a nod to Heineken’s 140 year history.
The shortlisted design pairs include Ray Muniz of Puerto Rico and Gusztav Tomcsanyi of Hungary, Stefan Pilipović of Serbia and Fabio Cianciola of Italy, as well as Rodolfo Kusulas of Mexico and Lee Dunford of Australia. The winning partnership will be announced the week of 26 March 2012, and their design will be launched worldwide in December 2012 as part of Heineken’s 140th anniversary limited-edition gift pack.
Check out this video to learn more about the selection process and the final three design pairs.
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Michelberger Booze Company
Description lovelypackage
Designed by Michelberger Hotel | Country: Germany
“The Michelberger Hotel is a hotel in Berlin which has a design studio inside as part of its business. The studio does all the design work for the hotel and for its many other projects. We’ve been in Creative Review and D&AD amongst others.
Brief: The Michelberger Hotel together with The Preussiche Spirituosen Manufaktur in Berlin, have partnered up to create a new brand – the Michelberger Booze Company.
For our first product, we have created a pair of herbal schnaps drinks based on two old, forgotten recipes. Michelberger 35% is a golden liquid, a herbal liquor, smooth, earthy and warming and Michelberger 45% is a herbal distillate, clear, airy and invigorating.
The drinks are a complimentary pair, so the designs are more or less a symmetrical reflection of one another. The brand lives in the world of old German fairytales and so one bottle is set in a forest and the other in the mountain so as to reflect the qualities of the respective drinks. A drink is like a mask, it lets you feel something else or even become someone else, and so the visual concept is based around two masks – a wolf in the forest and a bird in the mountains.”
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JAck Daniels Black Birthday Edition
Description zillamag
We have recently talked about Jack Daniel’s 161st birthday, and we are now showing you the birthday edition bottle, which was designed by Jonathan Harper from Iris Worldwide London. It maintains the original design, but with a matte black and gold finish. 200,000 have been produced and will soon be available in stores.
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Cervecería Sagrada
Description joseguizar
Lucha Libre is one of the most iconic symbols of Mexican popular culture, and has been exported as part of the country’s identity.
I created the concept, brand, and designed the identity and packaging for this premium Mexican craft beer.
The brand’s identity is inspired by the golden era of lucha in the 1950’s, when movie heroes were not Superman or the X Men, but El Santo and his wingmen, fighting creepy monsters on a silver ‘52 Alfa Romeo with surf music in the background.
The variety of styles are named after fictional characters also inspired by the 50’s lucha style; Black King (Imperial Stout), Blond Gomez (Lager) and The Vampire’s Son (Red Ale).
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Smirnoff / Pharrell Williams: Start Pure
Description vimeo
“How you start is everything,” says the stoic Pharrell, standing in a white, spaceship-like room. “I start pure — with a blank canvas.”
Featuring his track ‘Truth or Dare’, Pharrell shows us how he creates layer after layer of sound to mix a track. First he adds adds the beat, trying out a round of percussionists, then the “groove”. As Pharrell sleepily points his finger, visions of instrumentalists - personified audio samples - spring to life, filling the room. “Then, the vocals,” he commands, and the white space is transformed into a packed club, its imperturbable creator above, looking on calmly at the crowd. The result: a perfectly mixed, full impact sound. The parallels to a Smirnoff mixed drink are obvious enough.
Directed by Darryl Ward of Curious Films, Cutting Edge had two weeks to create a minute-long VFX heavy piece for Smirnoff and Leo Burnett Sydney, as well as 30’ and 15’ versions. From the architectural pre-vis to the transitions to the rotoscoping and compositing, it was a tight turn-around.
An added feature of the campaign will be that smart phone users will be able to “Shazam” the commercial to access additional footage and further information on the campaign from an exclusive micro-website. This is a first for a TV commercial in Australia.
Says Pharrell: “I like how Smirnoff present a pure vodka, perfect for mixing - this is what I try to do with my music, so I agreed to be a part of this campaign.”
For the music afficianados, watch closely for appearances of actual musicians (not actors!) such as Prescott Ellison, Stevie Starlight, and blues great Roy Gaines.
Watch the Making Of here:
youtube.com/watch?v=JRxS4DLvL8s&hd=1
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Burn Campaign
Description originale
*Play it LOUD.
*Play it FULLSCREEN.
…0017 has figured it out…
Burn Energy Drink
burn.com
Director: Saman Keshavarz
samankeshavarz.blogspot.com
twitter.com/ghibli303
Written by: Saman Keshavarz, Nate Eggert
Producer: Ross Levine
Co-Producers: Tom Lee, Francis Pollara
Cinematographer: Justin Gurnari
Editor: Nate Tam
VFX Supervisor: Alessandro Schiassi
Additional VFX: ResolutionLA (resolutionla.com)
Sound Design: ED Hobbs
Sound Mixer: Milos Zivkovic
Actors: Cameron Ward, Ben Barrett, Steve Wojtas (voice), Jon Mohr (voice)
Executive Producer: Lanette Phillips, Jeremy Barrett, Jonathon Ker
Production Company: Paydirt Pictures (paydirtpictures.tv)
Contracted via Theidealists (http://
Rep: Danielle Hinde (doomsdayent.com/)
Track 1 : Selected Faces
Artist: Gesaffelstein
© 2010 Turbo Recordings Inc
Special Thanks: Armen Perian and everyone else that might not be listed :/
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Qream Launch Party – Los Angeles
Description billionaireboysclubPharrell partnered up with Diageo to create a new liqueur marketed to the ladies. Click HERE for more info and hit the jump for more pictures from the LA party were the ladies definitely came out for some fun. Next up, New York!
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The Date
Description adverblog
Seven months after the award winning The Entrance that generated over 4 million views on Youtube, Heineken is launching today a new short movie The Date. The inspiration is more or less similar, with an additional Chinatown touch.
Wieden & Kennedy Amsterdam is again the agency behind it, while the director is Fredrik Bond.
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1800® Tequila Essential Artists – Series 3
Description lovelypackage
“Featuring original artwork by a variety of both established and up-an-coming artists, each of the six bottles is a unique interpretation of the masked heroes of lucha libre, or professional Mexican wrestling.
The 1800® Essential Artists collection is an opportunity to collaborate with and showcase the talents of urban artists in a unique mix of palette and palate. In recent years, tequila has emerged as the discerning drink du jour, appearing on many of the country’s premier cocktail menus and winning over the discriminating tastes of a younger, modern crowd with its clean flavor and unmistakable kick. Through the launch of Essential Artists, 1800® brings a contemporary, artistic edge to the tequila category.
“We’re excited to offer another round of Essential Artists bottles, as we received an overwhelmingly positive response to our first two campaigns,” said Elwyn Gladstone, VP of Marketing for Proximo. “Emerging artists can struggle for years before seeing their work recognized on a national scale, but the creative genius behind the submissions and the incredible demand from consumers has allowed us to expand this program and feature six more artists, on our way to showcasing 1,800 inspired submissions.”
Among those commissioned to design an 1800® collectible bottle are artists who’ve made marks as painters, toy designers, photographers, illustrators and animators; and each has been recognized as both influential and inventive within their genre. Located across the country and abroad, the six artists include Gary Baseman (Los Angeles), Tristan Eaton (New York), Tes One (Tampa), Yuko Shimizu (New York), Ray Smith (London) and Alex Hank (New York). Only 1,800 bottles of each design have been produced and will first be available in high-end liquor stores on May 5, 2011, corresponding with the 1800® launch event. As a celebration of both the artists and of Mexican culture, the launch event will include a wrestling ring—where Mexican wrestlers will duke it out for the tequila drinking crowd—and music from two of Mexico’s most audacious rock bands.”
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Student Work – Ivan Maximov
Description lovelypackage
Designed by Ivan Maximov | Country: Russia
“This is the packaging design and re branding for the Mug Pub. Mug is a big chain of football pubs based in Moscow. This pub brews its own beer. It is a new concept for take away beer. Beer is filled into paper cups and a special sticker is put on the top for each to identify the different beers. The new cup combines the form of the traditional beer pint with the sustainability of recyclable paper cups.”
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絵に描いたようなオアシス、ゴビ砂漠
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New work from Olly Moss.
