A brilliant commercial from Wieden + Kennedy for Lurpak Lightest directed by Dougal Wilson. Narrated by Rutger Hauer with the tagline “we are cooking up a rainbow today”, it transforms your everyday ingredients into a mouth-watering experience where rainbow colours are the main thread.
Go All Day
A single-take, short film collaboration between Gatorade and The Berrics { theberrics.com } promoting Gatorade’s ‘Go All Day’ campaign. Starring professional skateboarder and Gatorade athlete Chaz Ortiz.
Production Company | The Berrics
Directors | Colin Kennedy & Steve Berra
Director of Photography | Patrice Cochet
Steadicam Operator | Ben Semanoff
Agency | The Berrics
Producer | Patrick Markey
Prod. Supervisor | Sasha Moore
Prod. Coordinator | Madalyn Scrivner
1st AD | Peter Maestry
2nd AD | Lisa France
Production Designer | Michael Hersey
Sound Design | Grind Music + Sound Inc.
VFX & Color | Ring of Fire
Score | Blue Foundation “Red Hook”
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Audi: Brand Film 2012
Agency : Kempertrautmann
Director : Christopher Hewitt (Markenfilm)
Music : ‘Modern Drift’ – Efterklang (Sizzer Amsterdam)
Music supervision : Sander van Maarschalkerweerd, Michiel Marsman – via
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New Honda commercial “We’ll Never Lose” features a fleet of over 20 old models
Description spoon&tamago
A fleet of over 20 old vehicles make a comeback in 1 single camera pan. Titled “We’ll Never Lose,” the 60-second spot first aired on April 2nd.
Narration (translated by Spoon & Tamago):
If you try hard enough, your efforts will be rewarded.
If you wait long enough, your dreams will come true.
That’s an illusion.Usually your efforts aren’t rewarded.
Usually the hero doesn’t win.
Usually your dreams don’t come true.These are all everyday-realities of our world.
But, so what?
That’s where you start.If you try something new, you’ll undoubtedly screw up.
You’ll get annoyed.
But that’s why – instead of sleeping and eating – you do it over and over again.Now…it’s time to better than who you were yesterday.
It’s time to be better than what Honda was yesterday.
It’s an honest, hopeful message that extends beyond Honda, to all the hardships that have befallen Japan. Check out the making-of video below, which is also pretty great.
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Beer with Frozen Foam
Japanese beer brewer Kirin came up with this idea to keep your ice-cold brew stay cold longer: beer with frozen foam. The foam is very cold at -5 degrees celcius, which, according to Kirin, can help keep the beer below it ice-cold for roughly thirty minutes. Good idea?
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Second story: vault of the secret coca-cola formula
Description designboom
the ‘vault of the second story’ experience presents the history behind coca cola’s secret formula
Composing twelve interactive installations and games, the ‘vault of the secret formula’ was created by US-based creative agency second story interactive studio, in collaboration with donna lawrence productions and gallagher & associates for coca-cola.
As visitors step through the huge vault door at the ‘world of coca-cola’ in atlanta, georgia (USA), they are transported into a tale about the most famous and mysterious trade secret in history—the secret formula of coca-cola. second story studio crafted a narrative experience to delight and surprise visitors and challenge their ideas about what is fiction and what is truth about the secret formula.
‘We conceived of media and design strategies flowing from the two aspects of the secret formula: the secrecy and mystery surrounding it, and the fun that comes from simply enjoying the product. this concept fueled the design and development of twelve media experiences that help deliver the visitor toward the exhibit’s cinematic climax.’
See and read more about particular exhibitions of the show below, and at the ‘vault of the secret formula’ web portal!
a security monitor on the wall shows a live feed of the room. as visitors turn the corner, they see themselves captured
as part of the security system. but this security monitor is not what it seems.
suddenly, a mysterious figure, the man in the hat, appears and physically manipulates the camera. as he does, live video
overlays change the image: now it’s thermal, now it’s pixelated. this effect is performed using live compositing of a real-time
video feed.
“security” images from previous homes of the secret formula are “revealed”
visitors stop to watch for the man in the hat
real-time video compositing creates mysterious effects
on a touchscreen in a pullout drawer, visitors can explore the various homes of coca-cola
when they open a drawer, visitors are surprised to find a screen in which they are immersed in a 3D digital world with a mysterious character.
this part of the exhibit, which is reminiscent of late-nineteenth-century pharmacies and soda fountains, contains shelves
with artifacts and dozens of wooden drawers that can be opened and explored to find vintage documents, bottles, and other ephemera.
to the surprise of visitors who open this drawer, however, they find a screen on another security monitor. they see themselves
from an unusual angle, directly overhead. their image is scanned, and then amazingly they are transformed into 3D computer data.
suddenly, the mysterious man in the hat, walks through the scene. when visitors turn around, he’s not really there!
this unit utilizes a microsoft kinect depth-sensing camera, which turns visitors into data point clouds and immerses them
into the security theme. this motif returns again and again in the exhibit, helping to create a consistent storyline.
the formula file videos are motion graphics pieces that tell stories of the secret formula
on the reactive shadow walls, microsoft kinects are used to create virtual shadows, which visitors use to reveal information
the bubble-izers use kinect depth-sensing cameras to transform visitors into bubbles
live footage - in this interactive game, visitors try to create the perfect coca-cola taste blend
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How 30 Great Ads Were Made
Description creativereview
Published today by Laurence King Publishers is How 30 Great Ads Were Made: From Idea To Campaign, a new book by CR’s Eliza Williams. The book takes readers behind the scenes of 30 of the last decade’s most successful ad campaigns…
Featuring interviews with the key creatives, directors and clients for each campaign, the book offers an insight into how great ad campaigns get made, along with some surprising facts about some of the most popular ads of recent times: for example, did you know that the children’s brows in the Cadbury’s Eyebrows spot were manipulated by puppeteers rather than CGI? See the pic above for the proof.
Each campaign featured is illustrated with imagery showing the stages it went through in development – including sketches and early ideas that may have been abandoned, storyboards, animatics and photos from shoots, and shots of the final ads.
More info on the book is available on the LKP website, here.
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Google: Project Re:Brief
Google reimagines classic ads for modern day—and shows off its own technology in the process, with Project Re:Brief. The new effort, created out of Johannes Leonardo and Google Creative Lab, revisits old school favorite ads from Coca-Cola, Volvo, Alka-Seltzer and Avis and translates their messages for various digital formats.
For example, Coke’s classic “Hilltop” ad featuring the familiar jingle “I’d Like to Teach the World to Sing,” and which already underwent a modern day makeover in 2005, becomes a display ad through which online viewers could send digital messages of good cheer—to someone in a city of their choice. Volvo’s 1962 “Drive it Like You Hate It” campaign, which posed that driving the car offered up therapeutic advantages “cheaper than psychiatry,” is translated through the story of Volvo Owner Irv Gordon, who put 3 million miles on his 1966 Volvo P1800S, an app-like filmic experience that leverages Google+ and Google Maps.
Further reinterpretations, of Alka-Seltzer’s “I Can’t Believe I Ate the Whole Thing,” and Avis’ “We Try Harder” campaign, are forthcoming.
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Wes Anderson for Hyundai
Description trendland
Keep your eyes peeled for these super rad Hyundai commercials directed by Wes Anderson and set to premier during The Oscars today. It is pretty amazing how Wes Anderson’s signature cinematic style can also have such a dynamic impact in just a minute and half or under. He really takes you on a journey into the past to tell a story of the present and even future, with titles like “Talk to My Car” and “Modern Life”.
Client: Hyundai
Product: Azera
Agency: Innocean Worldwide
Director: Wes Anderson
Senior Producer: Helen Erb
Creative Directors: Robert Prins, Max Godsil
Art Director, ‘Talk To My Car’: Tom Gibson
Copywriter, ‘Talk To My Car’ : Steve O’Brien
Art Director, ‘Modern Life’: Frauke Tiemann
Copywriter, ‘Modern Life’: Kevin Samuels
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Chinese New Year Commercial - Family Reunion Dinner
DEscription likecool
Warning: This Chinese New Year video might cause you to run for your hankie. From Bernas, a rice distribution company.
“Chinese New Year is always a time for reunion. Whatever differences we may have as a family, there’s always a way to overcome them. So let’s come together as one family during reunion dinner. After all, family is forever.” [ Youtube ]
Happy Chinese New Year!
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絵に描いたようなオアシス、ゴビ砂漠
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New work from Olly Moss.
